Frølunde teaches the undergraduate courses Online Video and Digital Media, co-teaches the course Digital Mediation of Live Performances, and lectures on innovation in the introductory course on communication. She co-teaches the graduate courses Social Media I (formerly Digital Networks: Mediasociological Perspectives), and the new course Visual Knowledge Production. She advises graduate and undergraduate students in Communication Studies, and in HumTek (Humanities and Technologies program).

Her research centers on meaning-making in relation to multimedia design, and the dynamics of social media, the creative industries, and the new digital, networked economy. The background is the alterations in visual communication in relation to digital technologies. For instance, there is a rise of online video production with amateur contests and fan communities. Online video showcases, such as YouTube and TED Talks, allow videos to spread very rapidly. The many kinds of audiovisual stories that are shared in our current online ”folk culture” are changing what is called our media ecology. The Internet may be our new printing press, but the shifts in media production and distribution also raise many questions, including: how are communicative genres different today, - and what are the strategic implications of social media for authorship, ownership, and distribution of multimedia texts by organizations and individuals? 

She applies dialogical and social semiotic theories to study crossmedia communication, including how multiple interpretations of any “text” relate to different contexts. A current case study involves the differences between Facebook postings, YouTube videos, radio interviews, and physical sculptures that revolve around the full-length documentary film Gzim Rewind (director, Knutte Wester). Other recent studies focus on the psychological dimension of communication, such as the representation of memory in new documentary films, and the dynamics of visual artefacts on group facilitation.

Topics in Frølunde’s post.doc. research included the emergence of participatory online film narratives and cross-media storytelling. The example of machinima (animated films created in online virtual worlds and video games) held special interest as a collaborative practice by novice filmmakers and professionals using digital media.

Animated Symbols, her doctoral thesis from 2009, was on how young people designed animated films and the notion of "multimodal design literacy".
Other research work includes the project Making a Filmmaker (2008-09) about how young Scandinavian filmmakers learn about filmmaking, funded by the Norwegian Media Council. She has also led research on digital storytelling in teacher education at Linneaus University, Sweden (2009).

Frølunde’s background is in visual communication, combined from the disciplines of art/design and psychology/education. Previous work includes leading participatory design activities with children as Concept Developer at LEGO, such as on Mindstorm robots, the Friends girl-oriented product line, Creator 3D worlds, and film-editing software. She has also worked as usability consultant, arts teacher, game illustrator, head of web design, and multi-media designer.

Frølunde has previously taught target group analysis and supervised graduate students at the IT University in Copenhagen, and in expressive art therapies on the graduate level (in a Danish program under the European Graduate School, Switzerland, and at Lesley College Graduate School, USA).

Her PhD is from Aarhus University (Danish School of Education). She is trained as a graphic designer, educator and clinical art therapist in the USA (Antioch College and Lesley College Graduate School). She has lived in Denmark since 1991.